Fast food giant McDonald's is reportedly rethinking its merchandising tie-in agreement with Disney. At Wednesday's shareholder meeting, McDonald's Chief Executive Jim Skinner said "Our deal with them expires in '06 and we are looking forward to the opportunity to have flexibility around promotional activities and products." He continued, "yet we continue to work effectively with Walt Disney."
The restaurant operates various outlets at US Disney theme parks, ranging from a fry wagon at Anaheim's Disneyland Park to full restaurants at Walt Disney World's Downtown Disney, Disney's Animal Kingdom Park and other locations at the resort.
The merchandising agreement that expires next year covers film promotions, television shows, theme park promotions and video and DVD releases as well as McDonald's restaurant outlets at Disney parks, one source said.
_______________
Send news items to KeepToTheCodeNews@gmail.com. Please include contacts and sources if possible.
Latest News
Mickey Mouse Merchandising
5/13/2005
Previous Posts
- The Legend of Jack Sparrow
- Want Premier Tickets?
- Disney Legend Joe Grant Dead at 96
- Himalaya Bound
- Depp and Disneyland
- Is He, Or Isn't He?
- Hitchhikers Guide: The Journey Continues?
- Pirate Play
- Davy Jones, I Presume?
- Funding Nemo
|
Back to top |
<< Home